7-Eleven is a worldwide brand that exists for 90 years and counting with 60,000+ stores worldwide. Their mission is to give convenience to their customers & connect more with them anytime that’s why they have about 10,500 store branches in North America only. They operate 24/7 so whenever you stroll in streets, you’ll know that they really care about your convenience because they always make themselves available.
7-Eleven is bound to take the lead, they always try the newest technology available in the market to get one-step ahead of their competitors and never hesitate to innovate their processes. Streamline helped them with their goals by establishing meaningful relationships thanks to its omni-channel communication platform that allows more convenient engagements between employees and customers. Because of this communication technology, the engagement rates of 7-Eleven has increased by 78%. Their credibility is also increased due to faster response time to customer concerns. This is the edge they have had against their competitors today.
The integration of all communication channels into one platform allow businesses to send their messages to their customers in all communication channels by just using a software or a mobile app.
It offers two-way conversations between businesses and customers that allow efficient flow of communications. This communication technology lets the customers to send SMS and MMS to any telephone numbers and vice versa. It also allows Voice calls and Video calls that adds flexibility to their communications.
This technology enables customers to pay bills using their mobile phones via MobilePay that gives more convenience to the customers. With this feature, the customers doesn’t need to bring any physical bills and credit cards that adds safety and comfort. There is also a reward system, in the name of txtRewards, that allow customers to save points. Rewards and incentives are sent via text messages. These rewards make customers buy again from the store because of the psychology that they want to use those rewards points.
When 7-Eleven used Streamline, their customer engagements are increased. This result to new more customers and repeat customers. “Since we make it a point to give our customers the most convenient experience, Streamline truly helped us achieved that goal. With Streamline, they help us to do our role better”.
Their goal is to add more convenient experience and comfort for their customers is achieved; but this time in the means of enhanced communications.
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