Why do businesses need to communicate about their brands, what they offer, and why they’re
different? It’s because they want to spread out the word about how they are very helpful and get their message
across various channels of communication on why you need them in order to make your lives more comfortable.
When it comes to business communication whether in electronic or paper-based, it’s your words that
matter the most.
According to Tony Robbins on human relationships, words matter because in an argument with someone, each poorly
chosen word aggravates the argument and simply worsens an already difficult situation.
The same principle in business communication - the words you choose - act as a medium for your thoughts. While a
badly or thoughtlessly chosen word will have a very negative impact on your audience. To expound further on this
problem of poorly chosen words, people often frequently design their communications with themselves in mind and
tend to forget the audience that they’d like to engage.
Whether helping others to improve their writing or getting them to make a good presentation, the goal is to help
that individual express his or her thoughts better - to keep the audience first in mind. The reason that this
must be emphasized is that people sometimes think that writing a report or creating a presentation is as an end
in itself.
The best example of this unmindful attitude taken to the extreme is the automatically generated apology at
the bottom of an email or on a smartphone. You may find such email signatures as amusing but the truth is that
you can’t blame technology for mistakes. Ultimately, receiving poorly worded and/or misspelled messages will not
impress the recipient.
So, what must be done to make sure that you establish the right impression and your message is well received as
you
wanted it to be? Let’s consider the following key points:
Allow ample time to think carefully about what you want to say before writing or speaking about any form of business communication as well as preparing a presentation. Remember that your message is what counts. For your communication to matter, you have to clearly articulate or express what you want to convey.
Think about who your audience is. Consider the impact you want to have on them because they are the receiver of your message. If your message doesn’t resonate well with them because you’ve overlooked their needs, it’s a detriment to them as well as to yourself.
Carefully choose your words because they need to be powerful, persuasive, and precise as
well as accurate. It’s not good to say in advance that you’re probably going to make a mistake & that
you’re sorry.
There’s no question on how business technology such as the computer or smartphone has had an impact on how
business communications are delivered. But that’s what technology really is - as a means of delivery &
not the message in itself. As a business advocate, consistently expressing strong and clear messages is
essential in helping you reach your goals, whatever they may be. And reaching your goals is something which
you should never need to apologize for.
Did you find this blog useful? For comments, suggestions or any inquiries, you may leave them below for more
insights on getting your exact message to be delivered across various communication channels.
Add a comment