Over the years, the growth of mobile use has been the biggest game-changer in the way we do business. A whopping
79% of Americans check their phones within fifteen minutes of waking up & on average 150 times/day - that’s why it’s no
surprise that businesses are focusing on how to best reach customers on mobile.
Almost 100% of text messages are opened within the first three minutes while over two-thirds of emails are never even
opened - proving that texting is the most frequently used data service worldwide. Customer service via phone calls also
shows enormous success rates. Knowing all this, how can we best use texting to communicate with customers? One way
to achieve that is through appointment reminders.
Having missed appointments could lead to a negative impact on your business. Wasting time for a no-show could’ve been
used for more valuable appointments such as attending to another patient or getting new leads. When you waste time,
you also lose money, that’s why texting can greatly help in reducing missed appointments.
I’ll share with you some tips on reaching out to customers via text:
According to the United States healthcare system, missed appointments costs about $150 billion/year to health care
centers. In Colorado, a study showed that sending appointment reminders through text reduced the number of missed
appointments by an astounding 40%.
Text messaging specialists say that for health care issues, the best practice is sending the text around 6 pm the night before
their appointment - it gives ample time for customers to organize their schedule & not miss the appointment. They also
recommend that you state the importance of the schedule for the customers’ health. Your wording is the key - use phrases
like, “Don’t forget,” “Be sure to,” or “Important reminder,” to stress the urgency of the appointment.
A property leasing and management company was having trouble with clients keeping their appointments with an average
of 15 appointments/day with phone calls & voicemail. They found out that people don’t listen to their voicemail messages so
they adopted a texting service to reach their clients about appointment reminders. Through voicemail, they had 25%
appointment confirmation rate, but when they switched to SMS reminders, their confirmation rate increased to 85%!
Automated texting reminders also saved each of the leasing agents about half an hour/day that was previously spent on
leaving voicemails. They were able to better plan their days and even accommodate drop-ins.
To sum it up, text messaging is a great addition to online appointment scheduling software for businesses that keep
appointments.
• For health, we must remind patients of their healthcare appointments to save time, money and improve patient care.
• In automotive – oil changes, check-ups, tire rotation and other businesses would benefit from missed appointment
reduction by sending an SMS reminder.
• The department of education can deal with staff meetings, while parents and students can be scheduled through text
services to promote high attendance rates or communicate in last minute changes of the time or location.
• Beauty salons and spas – cannot also afford to have high-paid professionals standing around waiting for their clients
to show up. Lessen no-shows by sending your clients a text before their scheduled appointment.
• Hotels – can now send booking confirmation texts to guests to avoid turning away prospective guests for rooms that
will be empty.
• Texting is the ideal way for airlines & travel agencies to remind passengers of check-in times and advise them of
delayed or canceled flights.
Through appointment reminders, your business will be able to save a lot of time and money. So, use these tips for efficient
appointment management via SMS. Don't forget to leave your comments below or connect with us at Streamline to learn
more interesting things for the success of your business.
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