DEC 4 2017

Cracking The Code On Successful Data
Flow

When your business is composed of ten people working together, it’s quite easy to see how information flows seamlessly.
And if in case you have to clarify something or need to make a decision, you may express it right away to the rest of the
team.

Once your company starts growing with up to hundreds of people spreading across offices and time zones,
communicating with clarity & speed becomes more challenging. Without the best mechanisms to connect across teams,
opportunities may be lost – perhaps your product team will miss a vital feedback from your customer support team.
Alignment becomes more challenging as well as the culture of who you are and how you work is at risk of fading away.

Dealing with organizational communication means keeping the information flowing clearly and smoothly.

Here are among the best practices in keeping your communications streamlined and substantial:

Include every aspect

A growing company results in tasks expanding substantially. It isn’t about just having cool features but rather having sales
pipeline optimization, and even organization of events and integrations.

Having numerous people contributing ideas and content is the key to ensuring that things are as fair and productive as
possible. It’s also essential to have curiosity on all aspects of your business because visibility doesn’t always correlate with
impact.

Apply persistence & patience

Some people who are used to communicating with only a few individuals may find it uneasy to suddenly connect with more
and deliberate about sharing their work. Contributors may need a few times to say no before they agree to write or present
in front of a company-wide audience. Once a few will share their work and succeed (giving value and importance of this
discipline), that’s when the momentum begins.

Include every aspect

A growing company results in tasks expanding substantially. It isn’t about just having cool features but rather having sales
pipeline optimization, and even organization of events and integrations.

Having numerous people contributing ideas and content is the key to ensuring that things are as fair and productive as
possible. It’s also essential to have curiosity on all aspects of your business because visibility doesn’t always correlate with
impact.

Trust in what the experts say

The most powerful approach to sharing the work is by letting the experts teach you in their own ways. For instance, an
engineer can teach you how to build things but would rely on the expertise of an architect for the design or layout of the
structure to build.

Have flexibility while being organized

A good example is utilizing a writing template yet still allowing people to get creative if they want to. This will make it easier
to have a wider range of options as various people may want to share things with different levels of detail or format.

Find your own voice

Because Streamline helps in personalizing businesses, we encourage people to be true to their selves and to practice what
we preach.

Be transparent

Direct questions deserve candid answers when it comes to the operations or the processes involved. Streamline’s leadership
team prides themselves on observing accountability and openness with encouragement and trust for a high-level of
engagement in achieving our goals.

Schedule for everyone

Having shared experiences with the whole team in listening to the same message or context have a powerful impact.
Building a sense of camaraderie is hard to replicate in an organization that spans multiple offices or includes remote
teammates. You have to set a meeting time that allows the maximum number of people to experience at once.

Moving fast and staying aligned while you grow is challenging, but it remains crucial for the success of your organization.
These are some of the techniques we use at Streamline to help us stay connected and informed as we grow. Yet, as part of
an ongoing learning process, we continue to adapt in the years ahead. But the sooner you start, the less likely it is for your
growing staff to get misaligned or disconnected from your mission.

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