Because various businesses offer different products and services, we need to remember that how
the customers get engaged varies from product to product. Like if your product is a to-do app, engaged users
must log in daily to add and complete items whereas, for an invoicing app, users get engaged only once per
month. Thus, there aren’t any consistent definition of engagement across various items or service.
But, ignoring the value of customer engagement for your business gets you at a risk of suffering the
consequences in the long run. So, why is getting the users engaged important?
Usually, most consumers who sign up will only use a product once, especially those with a free trial. This is an
unavoidable reality because if you strip every barrier away from signing up, what you get is a lot of signups
that doesn’t necessarily translate to more customers. You will be able to gain customers as a result of a series
of events. They begin as website visitors to sign up for trials - those who are constantly active and satisfied
with the trials may then be willing to pay for a regular experience - that will then lead to them being your
customers. Engaging users is just one piece of the puzzle & yet it’s frequently ignored
I’ll share with you some of the best tactics to boost customer engagement:
On a daily basis, a prospect is seeing your interface for the very first time. Yet this may
be forgotten for teams that are constantly changing up designs. Three vital roles that your first screen
play:
1. Explains how your product works.
2. Motivates users to get started.
3. Tell your users where to get help whenever they need it.
For businesses not doing any of those above will get the user logging out and most likely never to return
again. What we must do to avoid this is to send a welcome messages to greet each new signup personally as a
great way for starting conversations - this will in turn help increase conversions.
The best products have features that aren’t immediately apparent - such as email
notifications & alerts, third-party integrations, export features and keyboard shortcuts.
Most companies try to expose these features either through badly timed email blasts, in FAQs, or
documentations that could be a recipe for disaster.
Always have a message schedule for that gradual promotion of the features you want to offer and end each
message by letting customers know you’re there to help if they have any questions. This is key to getting
feedback - helping you tweak your customer engagement strategy.
The perfect time your users care about new product features or improvements is when they’re using your product, so that’s exactly where you should be announcing them. In-app messages are way better over ten times than email at engaging your customers.
There are two types of users in your 30-day trial: one are tyre-kickers who might sign up
after seeing some praises on Twitter or a link on Hacker News. They’re only here to have a quick look around
at the solution you’ve created. These guys aren’t prospects, and will rarely have valuable feedback for you.
Never listen to theoretical customers.
And the next are sign-ups who are genuinely interested in using your product but still needs to be nudged
towards success. If you are unsure what success looks like for each customer, you can simply ask them.
Begin boosting customer engagement today with Streamline and by using these four simple tactics you may
start to experience better days for your business. You may also drop us some comments down below for your
questions or feedback and check out our site at Streamline for more valuable information to help you
position your business for success.
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