Why do businesses need to communicate about their brands, what they offer, and why they’re different? It’s because they
want to spread out the word about how they are very helpful and get their message across various channels of
communication on why you need them in order to make your lives more comfortable. t
When it comes to business communication whether in electronic or paper-based, it’s your words that matter the most.
According to Tony Robbins on human relationships, words matter because in an argument with someone, each poorly
chosen word aggravates the argument and simply worsens an already difficult situation.
The same principle in business communication - the words you choose - act as a medium for your thoughts. While a badly
or thoughtlessly chosen word will have a very negative impact on your audience. To expound further on this problem of
poorly chosen words, people often frequently design their communications with themselves in mind and tend to forget the
audience that they’d like to engage.
Whether helping others to improve their writing or getting them to make a good presentation, the goal is to help that
individual express his or her thoughts better - to keep the audience first in mind. The reason that this must be emphasized
is that people sometimes think that writing a report or creating a presentation is as an end in itself.
The best example of this unmindful attitude taken to the extreme is the automatically generated apology at the bottom of
an email or on a smartphone. You may find such email signatures as amusing but the truth is that you can’t blame
technology for mistakes. Ultimately, receiving poorly worded and/or misspelled messages will not impress the recipient.
So, what must be done to make sure that you establish the right impression and your message is well received as you
wanted it to be? Let’s consider the following key points:
Allow ample time to think carefully about what you want to say before writing or speaking about any form of business
communication as well as preparing a presentation. Remember that your message is what counts. For your communication
to matter, you have to clearly articulate or express what you want to convey.
Think about who your audience is. Consider the impact you want to have on them because they are the receiver of your
message. If your message doesn’t resonate well with them because you’ve overlooked their needs, it’s a detriment to them
as well as to yourself.
Carefully choose your words because they need to be powerful, persuasive, and precise as well as accurate. It’s not good to
say in advance that you’re probably going to make a mistake & that you’re sorry.
There’s no question on how business technology such as the computer or smartphone has had an impact on how business
communications are delivered. But that’s what technology really is - as a means of delivery & not the message in itself. As
a business advocate, consistently expressing strong and clear messages is essential in helping you reach your goals,
whatever they may be. And reaching your goals is something which you should never need to apologize for.
Did you find this blog useful? For comments, suggestions or any inquiries, you may leave them below or check out our site
at streamline.com for more insights on getting your exact message to be delivered across various communication channels.
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